Debbie Patrick founded Promotional Concepts when she moved to the Roaring Fork Valley in 1993. She was the Event Director of the 24 Hours of Aspen from 1993-2000 and was involved with numerous non-profit charity events. She re-organized Promotional Concepts in 2002 to provide full-service marketing to her clients and has enjoyed the creative and dynamic environment with her staff and client base. She maintains hands-on involvement with clients, overseeing creative, overall plans, copywriting and is know for “the new idea” that pops into her head on dog walks or at 3:00am.

She brings experience from a retail background, both on the retail and vendor side. As Director of Marketing with Ocean Pacific Sunwear (Op) for seven years and as Special Events Coordinator at Robinson’s Department Stores in California for three years, her responsibilities included creating, coordinating and implementing a wide variety of award-winning in-store events, including sporting events, press receptions and charity benefits as well as creating national advertising, marketing and public relations campaigns for more than a dozen Op brands. She managed multi-million dollar budgets and sponsorships both from a solicitation and an evaluation perspective.   

She continues to enjoy creating unique business partnerships to the success of the Promotional Concepts clientele, working with her fun and energetic staff, and maintains a team attitude with her vendors. When she isn’t working, she enjoys triathlon events, having completed more than 20 sprint and mid-distance events, her first half-ironman in 2005, as well as the Salt Lake City Half Marathon last year. She enjoys experiencing life through the eyes of her three-year old daughter with whom she has run more than 30 5-K races. Hiking, biking, attending festivals and participating in as many things as possible that our beautiful Colorado lifestyle has to offer is always on the agenda.